Are you utilizing your social media channels to the best of your ability? Having thousands of followers on social media is great – but it won’t do anything for your business unless you have a clear plan about how you will communicate with those followers with a view to achieving your marketing goals.
Using social media channels and running email campaigns can be a very effective part of your overall marketing strategy. Additionally, KPIs and ROI can be difficult to track if you’re doing everything manually – especially if you’re active on several social media accounts.
Doing marketing automation for your organization offers several benefits including: