Brand association: Intent & Purpose is more important than credentials!!

Intent & Purpose is more important than credentials !!

Aligning with the purpose or the intent of the Organization or the Brand association (BA), plays a very important role in one’s approach and quality of delivery. This stands true at any level of interaction between parties, be it a conversation between 2 countries or between a customer and a partner or even husband and wife.

If the communicating parties remain on different levels of brand value, BA and intensions, it would turn out a challenge to completely translate intents. The whole activity of brand building comes into picture here. Brand building helps employees, customers, even oneself to develop Zeal, Value and association with whatever they do.

Read More: Successful Customer Communication

Intent and purpose are often more important than credentials when it comes to achieving success in various endeavors. This is because a person’s intent and purpose reflect their drive and motivation, which are crucial factors in achieving success. Credentials, on the other hand, are simply a measure of a person’s qualifications and experience, which may or may not be indicative of their ability to succeed.

For example, a person who has a strong intent and purpose to start their own business, but lacks the credentials of a traditional business degree, may be more likely to succeed as an entrepreneur than someone with a business degree but little drive or motivation. Similarly, a person with a deep passion for a particular field, but no formal qualifications, may be more successful in that field than someone with a degree but no passion.

It is important to note that credentials can be useful in certain situations, such as when a person is seeking a job or a promotion. However, even in these cases, a person’s intent and purpose can often be more important than their credentials. Employers are often more interested in hiring people who are motivated and passionate about their work, rather than those who simply have the right qualifications on paper.

Companies adapt various methodologies to achieve these. For example, distributing goodies to associates, making a team T-shirts, Team outings, branded value discussions etc. While the methods can vary, the intension is to build a strong brand association and value. This fuels organization adherence and also increases quality of delivery to internal and external customers.

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