The Key Secret to Account Management in Business

The Key Secret to Account Management in Business

Entrepreneurs should look at Business as starting a new relationship with every customer. No matter what the products and services are, setting the right expectation about the company, its values and how their products or services reflect that is very important from a value perspective. This is the Key Secret to Account Management in Business.

As a Business discipline, Account Management refers to the process of identifying or targeting key accounts, which have strategic value, and developing a deeper, more meaningful, mutually beneficial relationship with them. 

Every associate needs to understand and stand by the value the organization stands for. Every transaction weather internally or with customers or vendors or anyone for that matter should show the passion of the company in their interactions. This is one of the most effective branding exercise. It increases the basic elements of Human Values like Passion, Trust and Perceived Value.


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